TMD Blog //

By Mark Potter, published in the September/October 2011 issue of DOME Connection. Most professional marketers can easily recite The Four Ps of Marketing. Otherwise known as The Marketing Mix, The Four Ps have been a cornerstone concept driven into the minds of aspiring marketers everywhere. However, marketing is so much more than that. In fact, [...]

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The Eight Ps of Marketing

Monday, March 12th, 2012

By Mark Potter, published in the September/October 2011 issue of DOME Connection. Most professional marketers can easily recite The Four Ps of Marketing. Otherwise known as The Marketing Mix, The Four Ps have been a cornerstone concept driven into the minds of aspiring marketers everywhere. However, marketing is so much more than that. In fact, [...]

How to Build Your Email Marketing List

Wednesday, October 26th, 2011

This article is courtsey of iContact. We are certain you will get something useful out of it that will help grow your business. Enjoy. Today’s email is a doozy. It’s a lot to take in, but it’s crucial to the success of your email marketing campaigns. We’re going to talk about how to build your [...]

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Email Marketing: Improving Email Open Rates

Tuesday, October 25th, 2011

Hi friends: This information is compliments of iContact. From a marketing perspective, we think it is good advice. Picture this… After gathering the right list, writing the perfect content, and designing the ideal template, you’re ready to send out your first email newsletter. Your mouse hovers over the send button – and you freeze. In [...]

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Nicolas M. Pasculli: Fed up, speaking out on national debt

Wednesday, July 20th, 2011

Every day for the past several weeks I’ve asked myself; “What is wrong with our country, our elected officials and the electorate?” Do people just not read the newspaper or listen to the reports on television about the looming debt crisis we are facing in the United States? Are people so disengaged in the process [...]

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Social Media and Brand Reputation Strategy – eMarketer

Wednesday, December 30th, 2009

An oft-cited fear of brands is that online consumers will post negative comments about them, especially on social media where opinions can be broadcast far and wide. In their “Social Media and Online PR Report,” Econsultancy and bigmouthmedia explored ways marketers can combat brand bashing. Read full article // Social Media and Brand Reputation Strategy [...]

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Mentorship Makes Impact on Success

Saturday, April 4th, 2009

Jacqueline Cruz-Ortega was honored as Citizen of the Year by the Salinas Valley Chamber of Commerce. I attended the awards luncheon and enjoyed her speech. Jacqueline attributes her ability to reject the drug and gang lifestyle that was taking over her family and to become the educated, inspirational role model she is now through the [...]

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Monterey County must watch its waistline

Monday, March 9th, 2009

According to a study published in 2005 by the California Diabetes Program titled “Diabetes in California Counties: Prevalence, Risk Factors and Resources,” Monterey County is tipping the scales, and not in a good way. The county ranked 51st out of 59 counties in terms of percent of the population that is overweight (61.78 percent), ranked [...]

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How to improve Salinas’ image

Thursday, December 11th, 2008

At the beginning of the 2007-08 fiscal year, the Salinas City Council outlined four areas of focus: peace, prosperity, image and outreach. Mayor Dennis Donohue has discussed these topics regularly since first being elected, and the council convened a citizens committee to strategize on how to best communicate about these topics with the wonderfully demographically [...]

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Consider a pet from shelter

Saturday, November 8th, 2008

I’ve always been a huge animal lover. Sometimes I prefer the company of my pets to my friends or even my husband. I know he shares my feelings on this, so he won’t be hurt by my saying so. Growing up, my parents became used to hearing, “Mom, can we keep it?” each time I [...]

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Ordinance aids local businesses

Saturday, October 4th, 2008

This new ordinance is only the first step, though. Now that the city has gone on record with its preference to “buy local,” it’s time for businesses, nonprofits and consumers to do the same. Many businesses have instituted “sustainability” programs, and are making improvements by recycling, using environmentally friendlier operational practices, and doing business with [...]

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