Community Bank of Central California had never engaged in an aggressive marketing strategy. However, as the market changed, they were forced to compete with banks that had spent years developing brands, and who also had larger budgets and a broader network.
TMD proposed developing a strategy that would brand the bank as the local bank to do business with, and differentiate them from the larger corporate banks. Our strategy was comprehensive, aimed at building the bank image as strong, independent and local. We also reached out to the community, to get their involvement in creating this new image.
By getting the community at large to participate in the development and implementation of our marketing strategy, we achieved a buy-in from the locals that surprised even us. In just six short weeks, Community Bank of Central California matched the total number of consumer loans they had booked for the entire previous year.
Nick Ventimiglia
Community Bank of Central California
307 Main Street, Suite 100
Salinas, CA 93901, USA
t. 831.758.6425
f. 831.758.3949
e. info@tmdcreative.com
You TMD guys are hot, hot, hot! Thanks for helping set an image for our department.
I am continually impressed with the creativity and quality of the products they provide us. They are truly part of our team.
Thank you for helping us convey the warmth we want to express to our clients.
We have benefitted greatly from their expertise and creativity in our advertising, newsletters, annual reports and overall marketing.
It is a joy working with you and your team.
Just as we consider TMD our marketing department, we truly appreciate the loyalty TMD has shown us.
There are no words to thank you personally that are adequate for your enthusiasm and enormous talent you provided.
With a unique combination of creative energy and the talent to produce strategic and thoughtful marketing campaigns, TMD has consistently delivered high quality product and brand messaging through an array of media.
TMD's revamping of our website has been very successful for us. We have received so much positive feedback from the community!
The talented people at TMD not only understand marketing, they understand business… that combination is dynamite.