Community Bank of Central California had never engaged in an aggressive marketing strategy. However, as the market changed, they were forced to compete with banks that had spent years developing brands, and who also had larger budgets and a broader network.
TMD proposed developing a strategy that would brand the bank as the local bank to do business with, and differentiate them from the larger corporate banks. Our strategy was comprehensive, aimed at building the bank image as strong, independent and local. We also reached out to the community, to get their involvement in creating this new image.
By getting the community at large to participate in the development and implementation of our marketing strategy, we achieved a buy-in from the locals that surprised even us. In just six short weeks, Community Bank of Central California matched the total number of consumer loans they had booked for the entire previous year.
Community Bank of Central California