The doctors at the Community Hospital of Los Gatos were searching for a way to discuss their services and unique expertise with the community. To accomplish this, they began offering workshops that acted as a forum where people in need of certain medical procedures could come for practical knowledge [...]

These workshops centered on topics regarding orthopedics, women’s health and out-patient services, with the intention to increase the number of these procedures the hospital was performing.

Problem //

The hospital had taken an institutional approach to marketing these workshops and had generated lackluster success. Attendance for each session averaged 6-10 people and there was little increase in the amount of procedures being performed.

Solution //

Our approach began with interviewing hospital personnel involved with these workshops. We inquired about their expectations, and who they were trying to target. We then developed a marketing campaign and strategy which took a lifestyle approach, encouraging potential patients to make a better choice today, for a better life tomorrow.

Results //

The most immediate result was the attendance at the workshops. Where average attendance had been 6-10 attendees, it was now up to 80 people. Call center activity increased 155% over the previous year, and call-backs 144%. Net revenue exploded by 482% with out-of-pocket private pay increasing 60%. ER revenue improved 28% and new patients at the hospital grew by 13%. In one years time, overall revenue for the hospital grew by $1.8 million. Not too shabby!