Leave a Comment
When the Organic Produce Summit decided to hold its inaugural convention and exhibition in July 2016, organizers had a major challenge on their hands. Though the organic movement was as popular as ever, the event itself was virtually unknown. Not only did organizers have to introduce people to the expo, but they also had to appeal to a diverse audience ranging from organic purists to companies just beginning to walk the organic walk.
To drum up excitement for the pioneering event, organizers turned to Salinas, Calif. marketing firm TMD Creative. “We had to come up with a strategy that would appeal to everyone,” says TMD Creative Founder Nicholas M. Pasculli. Their approach was as fresh and appealing as the industry they sought to describe.
Leave a Comment
TMD is honored to have been recognized with a MarCom Platinum award in the integrated marketing campaign category for our work on the il Organic Produce Summit. The award garnered national recognition in top industry publications such as The Produce News and AndNowUKnow.
The MarCom awards are given out by the Association of Marketing and Communication Professionals’ judges, who are composed of industry veterans from leading agencies and prominent companies and organizations throughout the United States. Numerous Fortune 500 companies and world-famous organizations have won these prestigious awards. This year, other Platinum winners in various categories included AIG, Bank of America, Bloomberg Media, Cisco, and The Smithsonian.
The integrated campaign included print and ad design, copywriting, web design and programming, e-commerce, social media management, public relations, press releases, e-blasts, as well as designing and producing signage and branded promotional materials for the event.
Competing against nearly 6,000 entries, TMD Creative’s work on the Organic Produce Summit stood out for its design, strategy, and execution. The success of the initial show was evident, with over 800 attendees and more than 70 exhibitors, turning the summit into a huge hit within the produce industry.
The Organic Produce Summit is the first trade show solely dedicated to organic fresh produce, an industry approaching $15 billion a year. Next year’s summit is poised to be even bigger, as the show will move to the newly renovated Monterey Conference Center.
TMD’s owner and president, Nick Pasculli said about the event, “When we were initially approached with this idea, it was a team of two people with a dream about putting on a first-of-its-kind trade show focused on organic produce. TMD is proud to have worked on not only the marketing aspect, but helping to build the foundation for this trade show from the ground up. The results have been spectacular, this award is the icing on the cake”.
In addition to winning a Platinum MarCom award for the integrated marketing campaign for Organic Produce Summit, TMD was also proud to win Platinum MarCom awards for two annual reports. The awards were for their work on Hartnell College’s Report to the Community, and Dominican Hospital’s Impact Report 2016, which won in the Educational Institution and Medical categories respectively.