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Every year thousands of fresh produce professionals from across the country gather in Monterey for the PMA Foodservice trade show. Living up to its theme, Growing Appetites for Bold Ideas, this year’s show did not disappoint.
From marketing executives and buyers, to chefs, influencers and thought leaders, this is definitely one of our favorite events as it draws a diverse crowd to our own backyard. One thing we all have in common? Our love for fresh fruits and vegetables, and respect for those dedicated to this industry.
The week of the show was nothing short of eventful for the TMD team. This is the second year we participated in the Center for Growing Talent’s 5k Race. Not only did two of our team members walk away with medals, but it feels good to support an organization that is dedicated to the professional growth and future of emerging leaders in the fresh produce industry.
A few of our team members were also able to attend the Women’s Fresh Perspectives Reception, a fun event at the Monterey Marriott sponsored by the Idaho Potato Commission. While enjoying stunning views of the Monterey Bay on the 10th floor, we celebrated successes, sipped wine, connected with new faces, and chatted with old friends.
On the day of the exhibition, we arrived at the newly remodeled Monterey Conference Center. We couldn’t help but overhear attendees praise Monterey for being the perfect location for such an event (we know we are extremely lucky to live here!). From jicama fish tacos and Japanese street corn, to fennel flowers and avocado popsicles, we ate our way through the show floor, tasting innovative dishes prepared by companies from across the country.
A weekend full of delicious food and great company in our beautiful Monterey Bay is time well spent. Our founder and CEO, Nick Pasculli, even had the opportunity to chat with Chopped host Ted Allen! It’s always an honor to gather with health-focused individuals at a show so close to home. This October you can find us in Anaheim for PMA Fresh Summit.
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TMD Creative’s President and CEO Nick Pasculli headed northeast this past weekend to share insightful knowledge on web design and SEO at Cultivate’19, an annual conference and tradeshow hosted by AmericanHort in Columbus, Ohio. From nursery and greenhouse growers to interior plantscapers and florists, more than ten thousand attendees from across the world travelled to this premier event to connect with fellow professionals in the horticulture industry.
Now on it’s 90th year, Cultivate brings together industry experts and organizes more than 100 educational sessions and opportunities for growers, retailers, and more.
“When I was approached by the team at AmericanHort to be a guest speaker, I was thrilled,” said Nick. “Sharing knowledge with an ecocentric community is time well spent.”
Nick led two educational sessions — the first focused on performance-based web design, and how to utilize best practices in design and content creation to enhance the user’s experience and SEO.
And how can you use Google to your advantage? The topics discussed in his second session focused on search engine marketing tactics that can increase your brand’s visibility in this powerhouse’s rankings.
Attendees walked away from each of the sessions with actionable, yet simple, tactics to increase their digital presence and optimize their website design. Nick also shared his experiences in working in the horticulture industry and insight on new trends.
“A key takeaway here was innovation.” Nick says. “Industry leaders, speakers and exhibitors presented innovative solutions to existing problems in horticulture and it was amazing to witness it all.”