TMD Blog

  1. Starting an International Virtual Event from Scratch

    Starting an International Virtual Event from Scratch

    TMD is always up for a challenge. When we were invited to help Farm Journal plan and market a new event called the Sustainable Produce Summit, we were thrilled. We had helped develop numerous live events from the ground up before and thought we would use our tried and true formula that had launched many […]
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  2. Effective Communications in Challenging Times

    No one can argue the fact that our industries, our communities and our nation are going through unprecedented changes. We can easily say we are experiencing severe turbulence and effectively communicating with customers, employees and stakeholders have never been more challenging. For those of us who are able to do it well will be able […]
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  3. Cutting Marketing – Does this make sense?

    It has been three weeks since the last sharing of my thoughts on subjects that impact our business and personal lives. Today I am focusing on an insightful article I just recently read titled “Is it time to Slow Your Marketing?” I have touched on a similar topic several weeks ago, and since we as […]
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  4. Business Changes are coming Post COVID-19

    Dear Clients, Partners, and Friends, Today I am sharing with you my reflection on an article I read the other day by Kenn Adach, on the potential changes we can expect in the business world and the potential for behavioral changes post COVID. It is my hope that you find these topics interesting and thought […]
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  5. How to Strengthen Communications in Challenging Times

    Effective and good communication is at the heart of every sound leadership and management practice . From establishing clear expectations, setting big picture goals, building company culture down to fostering accountability, communication is always at the core of effective leadership. Clearly messaged, trusted communication can either make or break our operations and enhance our employee […]
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  6. Leading from your Living Room

    I don’t know about you, but these have been a long six weeks. With all my employees working from home (except Sam), it has certainly challenged my leadership skills. Now more than ever, I am so grateful I graduated from the California Agricultural Leadership Program (albeit 20 years ago) and the Cornell University Executive Leadership […]
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  7. What’s Next for Brands & Your Business

    Spending my shelter-in-place time educating myself has been one benefit of our current national situation. My focus has been on learning things I can share with you on multiple levels. I have written about the personal side of this crisis, the social aspects, the business implications and from a perspective of looking forward beyond COVID-19. Looking forward is something I have always […]
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  8. Trends that will Endure

    Dear Clients, Partners and Friends of TMD, Since the shelter in place order was issued, I find myself doing a great deal of reading in the evenings and on weekends. I recently read an article in Advertising Age Magazine that discusses 5 Consumers Trends that will endure after COVID-19. These trends are very relevant to business […]
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  9. Positively Looking Forward Together

    I am not sure I can say with confidence that we are adjusting to the situation we find ourselves in, however, it has given me time to think and faithfully look forward. Juinpero Serra, founder of the California Mission system (now St. Serra) said: “Always look forward, never look back.” Perhaps this is a message we […]
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