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Produce Industry Braces for Mexico Border Shutdown

  1. Produce Industry Braces for Mexico Border Shutdown

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    In an effort to stop illegal immigration, President Trump threatened to shut down trade from Mexico last Friday, March 29th. Produce growers, shippers, wholesalers and retailers across North America are bracing for the impact this decision would have on our economy, a drastic measure that would disrupt the flow of food imports in the U.S. from Mexico.

    “You couldn’t pick a worse time of year because Mexico supplies virtually 100 percent of the avocados in the U.S. right now,” said Mission Produce CEO Steve Barnard, in an article from USA Today.

    Avocados, tomatoes, berries, peppers – some of our most favorite fruits and vegetables are imported from Mexico.

    Top Imports from Mexico (2017):

    Avocados: $2.3 billion

    Berries: $2 billion

    Tomatoes: $1.8 billion

    Peppers: $1 billion

    President Trump has not announced a deadline as to when this decision would be enforced; however it highlights the importance of agricultural literacy in our own communities. Where our food is grown, and how it gets to our stores is a process many Americans know little about. They experience food as an industrial product that doesn’t look much like the original animal or plant.

    Education is key in understanding the impact agriculture has on our own local economy. Did you know one in every four jobs in Monterey County is dependent on agriculture? Visit the Monterey County Farm Bureau for facts, resources, and opportunities to participate in local farming organizations.

     

     

  2. Facebook Prioritizes People Over Pages

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    Facebook has reconfigured their algorithms, significantly changing the way content is ranked in users’ news feeds. The social media giant’s recent announcement that it will be prioritizing content from friends and family has left many brands wondering how they can still effectively reach their followers.

    Mark Zuckerberg explains what prompted the change:

    “We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.”

    This means it’s time to evaluate your digital marketing strategy.

    Top 3 Tactics for Brands:

    1. Creative Content

    Develop and execute a content strategy that allows people to have meaningful conversations.

    2. Alternative Tools

    Utilize Facebook groups for connecting with your community. Sharing more live videos, events and news that encourage engagement will give you higher visibility within users’ news feeds.

    3. Smart Advertising

    Reaching out to your targeted customers as a brand is still possible using Facebook Ads. Spend more effort on crafting your message, so it stands out among the rest.

     

    Still have questions? Reach out to our team at 831.758.6425 for a consultation.