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Nick Pasculli Shares Web Design and SEO Tips at Cultivate’19

  1. Nick Pasculli Shares Web Design and SEO Tips at Cultivate’19

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    TMD Creative’s President and CEO Nick Pasculli headed northeast this past weekend to share insightful knowledge on web design and SEO at Cultivate’19, an annual conference and tradeshow hosted by AmericanHort in Columbus, Ohio. From nursery and greenhouse growers to interior plantscapers and florists, more than ten thousand attendees from across the world travelled to this premier event to connect with fellow professionals in the horticulture industry. 

    Now on it’s 90th year, Cultivate brings together industry experts and organizes more than 100 educational sessions and opportunities for growers, retailers, and more.

    “When I was approached by the team at AmericanHort to be a guest speaker, I was thrilled,” said Nick. “Sharing knowledge with an ecocentric community is time well spent.”

    Nick led two educational sessions — the first focused on performance-based web design, and how to utilize best practices in design and content creation to enhance the user’s experience and SEO.

    And how can you use Google to your advantage? The topics discussed in his second session focused on search engine marketing tactics that can increase your brand’s visibility in this powerhouse’s rankings.

    Attendees walked away from each of the sessions with actionable, yet simple, tactics to increase their digital presence and optimize their website design. Nick also shared his experiences in working in the horticulture industry and insight on new trends.

    “A key takeaway here was innovation.” Nick says. “Industry leaders, speakers and exhibitors presented innovative solutions to existing problems in horticulture and it was amazing to witness it all.”

    Stay tuned for more of TMD in horticulture. To see what our team is up to next follow us on Instagram and Facebook!

  2. TMD Creative Continues to Grow Its Team

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    The Salinas-based marketing and creative firm has welcomed two new members to its growing web and design teams. The TMD Creative team is excited to welcome Thalia Villalobos and Cristina Cachux, both graduates from CSUMB.

    Thalia joined TMD Creative’s web team as a web developer. She will work closely with the senior and lead web developers to help clients build beautiful websites that provide a pleasant experience for the user. Before joining TMD Creative, Thalia was an intern at New Relic, a San Francisco-based software analytics company where she created custom data feeds for clients and stylized the user interface to match the company’s brand.

    “I enjoy creating custom solutions from scratch – it’s like adding color to a blank canvas and creating beautiful art.” said Thalia. “I look forward to growing professionally and learning everything I can from everyone on the team.”

    Cristina joins TMD Creative’s design team from Marich Confectionery, a family-owned business in Hollister, Ca. She comes to TMD Creative with experience in print, web, and packaging design, as well as web development. She will work closely with both the web and design teams to design digital media.

    “I am excited to work on my two areas of expertise: web and design.” said Cristina. “Work in web and design is ever-evolving and never done, and I love the challenge of learning new ways to solve problems, while staying relevant in this industry.”

    Thalia and Cristina are two out of the four new employees TMD Creative has added to its team within the past year, as the firm approaches its 20th anniversary in October 2019.

    “As TMD Creative expands, I am delighted to welcome two talented, young ladies to our team. They bring a breadth of new, fresh ideas to TMD from their diverse backgrounds, and I am convinced that their unique skills will bring tremendous value to our clients.” said TMD’s President and CEO Nick Pasculli.

  3. Produce Industry Braces for Mexico Border Shutdown

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    In an effort to stop illegal immigration, President Trump threatened to shut down trade from Mexico last Friday, March 29th. Produce growers, shippers, wholesalers and retailers across North America are bracing for the impact this decision would have on our economy, a drastic measure that would disrupt the flow of food imports in the U.S. from Mexico.

    “You couldn’t pick a worse time of year because Mexico supplies virtually 100 percent of the avocados in the U.S. right now,” said Mission Produce CEO Steve Barnard, in an article from USA Today.

    Avocados, tomatoes, berries, peppers – some of our most favorite fruits and vegetables are imported from Mexico.

    Top Imports from Mexico (2017):

    Avocados: $2.3 billion

    Berries: $2 billion

    Tomatoes: $1.8 billion

    Peppers: $1 billion

    President Trump has not announced a deadline as to when this decision would be enforced; however it highlights the importance of agricultural literacy in our own communities. Where our food is grown, and how it gets to our stores is a process many Americans know little about. They experience food as an industrial product that doesn’t look much like the original animal or plant.

    Education is key in understanding the impact agriculture has on our own local economy. Did you know one in every four jobs in Monterey County is dependent on agriculture? Visit the Monterey County Farm Bureau for facts, resources, and opportunities to participate in local farming organizations.

     

     

  4. Facebook Prioritizes People Over Pages

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    Facebook has reconfigured their algorithms, significantly changing the way content is ranked in users’ news feeds. The social media giant’s recent announcement that it will be prioritizing content from friends and family has left many brands wondering how they can still effectively reach their followers.

    Mark Zuckerberg explains what prompted the change:

    “We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.”

    This means it’s time to evaluate your digital marketing strategy.

    Top 3 Tactics for Brands:

    1. Creative Content

    Develop and execute a content strategy that allows people to have meaningful conversations.

    2. Alternative Tools

    Utilize Facebook groups for connecting with your community. Sharing more live videos, events and news that encourage engagement will give you higher visibility within users’ news feeds.

    3. Smart Advertising

    Reaching out to your targeted customers as a brand is still possible using Facebook Ads. Spend more effort on crafting your message, so it stands out among the rest.

     

    Still have questions? Reach out to our team at 831.758.6425 for a consultation.