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TMD Cares and is Ready to Help

  1. TMD Cares and is Ready to Help

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    Dear Friends,

    As COVID-19 continues to impact the health of our communities, all of us have had to reprioritize. The TMD team is working remotely in order to meet the call for social distancing to protect the health of our communities as we attempt to flatten the curve of contagion. We are thinking of our clients, vendors and friends all over the world and wishing you good health. Our hearts go out to everyone impacted by this crisis.

    The team at TMD is also sensitive to your work disruptions and therefore we are doing everything we possibly can to support you in these uncertain times. We remain committed to continuing our best strategic and creative work, and know that now, perhaps more than ever, it is important to differentiate and stand out from the crowd.

    To support our global community, we offer need-based assistance to qualified companies and organizations free of charge. We are committed to reducing barriers for smaller companies and non-profit organizations to effectively communicate and create appropriate messaging during this national crisis. Please email me (nick@tmdcreative.com) to discuss how we might be able to help.

    Since the shelter in place order was issued in Monterey County and later in the State of California, I instituted what I am calling Welfare Check-ins with our entire team in our four locations via Zoom Video Conferencing. Our team has found great comfort in getting together two times a week to discuss their feelings, concerns, and joys while we adapt to this new normal. In addition, everyday, I create a list of people to call just to check in and say hi. That list includes family, friends and many people I have not see in years. I mention this because it has helped me cope and I encourage you to do the same. Focusing on what I call the three F’s, FAITH – FAMILY – FRIENDS.

    Much is unknown about the progression of this international pandemic and how it will change our work. Our commitment to you during these uncertain times is to maintain a sense of stability, anchored in our 20 years of service to the creative marketing and advertising professionals in the industries we serve.

    We want you to all emerge from this with a strong brand that honors your company’s excellence and helps you find creative refuge in your work.

    Please know that we are here when you need us.

    Thank you for being a part of our community.

  2. TMD Creative: How Can We Help?

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    Salinas, CA – TMD is happy to offer no cost consulting help to the industry in these challenging times. Whether its reviewing messaging to partners, customers, or consumers, strategizing for what comes next, figuring out how to capitalize on a digital audience that is larger than ever, or just having someone outside of your company to bounce ideas off of or vent, TMD is here for any company in the fresh food and agriculture realm.

    Karen Brux, Managing Director of the Chilean Fresh Fruit Association had this to say about TMD, “I was happy to use TMD as a resource to discuss the current state of the industry. It was helpful to gain their marketing perspective during this turbulent time we are all navigating.”

    TMD has reached out to our clients to let them know we remain open, but we are getting calls from the industry asking if we are still open, so we also wanted to share our company status with the broader agriculture community.

    As a result of the Covid-19 pandemic, TMD instituted a number of new procedures for the health of our staff and clients. On Monday, March 16, 2020, for our employees’ safety and in anticipation of the “Shelter In Place” orders that subsequently went into effect in Monterey, Santa Cruz and San Benito Counties and 24 hours later statewide, TMD Creative asked its non-management employees to work from home, implementing their preexisting contingency plan to work virtually, at home, and limit access to our offices to the public. “Every employee is properly connected to our office and their desktop computer, while able to work safely from home and able to be with their families during this trying time,” said Sam Spadoni, managing director.

    “This was out of a desire to have and maintain healthy and competent staff, clients and business partners, without which we would not be able to accomplish our mission,” said Nicholas Pasculli, president & CEO.

    Although the State of California and Monterey County has issued a Shelter in Place Order, TMD Creative and TMD Technology Solutions have been designated an essential business by the County of Monterey because we provide essential services to the government, media, healthcare, agricultural and other essential industries, https://www.co.monterey.ca.us/home/showdocument?id=87957 and as such we remain fully operational. We will maintain minimal staffing at each of our offices during normal business hours in Salinas, San Diego, Sacramento, and Dallas, to perform essential business services for our clients. In doing so, the primary client relationship managers working on the matter will coordinate all such appointments and the Firm will take precautions to follow “Social Distancing” guidelines established by the CDC.

    In addition to offering free consulting services during this time, we are also happy to advise, train or troubleshoot issues with setting up or participating in virtual meetings. We have experience working in Zoom, GoToMeeting, Skype, and Google Hangouts.

    “We want everyone who is interested to reach out to us and allow us to help them stay connected to their team and clients during this unprecedented time,” said Nicholas Pasculli, President & CEO.  He continued, “That means our management and staff are available by phone, videoconferencing, and electronic mail to provide advice and know-how to help company leaders remain connected to their team. Creating a caring community with your team is so important and simply put, it is the right thing to do.”

    TMD would like to reassure our clients, potential clients, and business partners that utilizing our technology we remain open and available to help others to do the same.

    Our entire team at TMD Creative and TMD Technology Solutions is grateful for the industry continuing to trust us with your important strategic marketing and communications needs.  Founded in 1999 by Nicholas Pasculli, an industry veteran TMD has been serving the needs of the industry for over 20 years and provides a full array of marketing, communications, and web related services.

    To speak with Nicholas Pasculli or Sam Spadoni, call them at 831-758-6425 or email them at nick@tmdcreative.com or sam@tmdcreative.com.

    https://www.tmdcreative.com/covid-19-response/


  3. TMD’s COVID-19 Response

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    Update as of Friday, March 27, 2020 4:45 pm PST

    Read Video Transcript: TMD Cares and is Ready to Help


    Update as of Tuesday, March 24, 2020 11:30 am PST

    Press Release: TMD Creative: How Can We Help?


    Update as of Monday, March 23, 2020 3:45 pm PST

    Dear Valued Clients, Partners and Friends,

    With the world seemingly changing at warp speed, we just wanted to check in to see how you are doing. During this trying time, the one constant is the need to connect and stay connected with friends, colleagues and family.

    Our Founder Nicholas Pasculli has been thinking a lot about the importance of connecting lately, noting that, “If there is one silver lining to this fast-unfolding crisis, it has been, remaining in close contact with my immediate family and my co-workers working from home. Over the past week, I’ve had many more conversations with my family and friends. Even as I worry about what they’re feeling – anxiety, confusion, fear of the unknown – all this contact has certainly made me feel better and, based on their comments, it has helped them feel calmer and more connected.”

    We thought we’d share some of Nick’s thoughts about staying connected with the important people in our lives during this time when we’re all struggling to adjust to the new normal:

    Develop A Plan for Staying in Touch:

    Jot down a list of people – even just three, four, or five – under the following headings: friends, family, coworkers, and neighbors. Develop a contact plan for the days and weeks ahead. It could be an aunt who lives alone, an older neighbor, or neighboring couple. Some you may want to contact every day or even every week. These need not be long conversations. Just reaching out is often enough.

    Make Use of New Technologies:

    Use the amazing new communication technologies available today – Zoom, FaceTime, Skype, Google Hangouts, etc. to create regular group conversations with your family or a specific group of friends. If you have folks in your circle who have never embraced platforms like these, do them a favor; call them and walk them through setting up. It will change their lives.

    Give Yourself a Break:

    Go for a walk or a hike, start a virtual book club over Skype or Zoom. Plan to watch the same comedy on Netflix with a friend. These moments of human contact – even if they are virtual – are even more important in times like these. Seeing a familiar face is comforting, even if it is on a device screen. And try to remember to laugh.

    Staying connected with others is one of the best things we can do for our well-being during these anxious times. As Nick has been saying, “We all need to remember the Three F’s (3F’s), Faith, Family and Friends. When this is all over – and it will eventually be – we will all emerge with more, deeper, and better relationships.”

    Sincerely,
    Your Friends at TMD Creative & TMD Technology Solutions


    Update as of Tuesday, March 17, 2020 3:45 pm PST

    The County of Monterey Board of Supervisors has ordered that all residents shelter in place starting Tuesday at midnight and going through April 8, 2020.

    The order comes as the county confirms their first two cases of COVID-19 and an increasing number of cases across the state.

    TMD is taking maximum precautions to protect our employees, clients and vendor partners. We will continue to provide you updates as to the impacts on the important services we provide to our valued clients. 

    God Bless you all and God Bless the United States of America


    Update as of Monday, March 16, 2020 2:35 pm PST

    Dear Valued Clients and Industry Partners,

    As you are undoubtedly aware, the fallout from the national health crisis is very fluid and changing by the hour. We have heard from dozens of clients, vendors and the media that their offices are closing and people are being asked to work from home.

    Due to the rapidly growing concerns surrounding the COVID-19 outbreak, TMD Creative has given our associates the option to temporarily work from home in an effort to keep our staff, our clients and our vendor partners safe and healthy. As you will recall from my previous message, we had a special staff meeting to address and hear the concerns of our associates. My goal is to safeguard their physical and emotional health.

    To put this into perspective, a few of our team members are in the age group that State Health Officials are requesting to remain in their homes. Other team members live in family situations where they are vulnerable members of their families in the same household. My selfless team is more worried about their families and our clients much more than themselves.

    We are taking steps to move work to individuals homes and are asking for your patience as we navigate this unprecedented situation. We are all in this together and are learning as we go. Our IT contractor is working on creating VPN access for all our team members.

    Additionally, we will utilize other communication tools such as Google HangOut and Zoom Video Conferencing. We are also happy to utilize any platform you use, all we ask is that you give us ample time to respond and send us the necessary links. No doubt there will be a learning curve for many of us.

    TMD will be in contact with you to prioritize projects we are currently working on and adjusting production schedule to adapt to this new normal. In addition to moving to remote work locations, we are taking these additional steps effective today until April 6 when we will reevaluate the situation.

    • Our non-management team members will not be attending any events or off-site meetings.
    • We will suspend close proximity activities such as site visits and business meals. Photo and video shoots will be evaluated on a case-by-case basis.
    • We will follow the guidelines provided by CDC and State Health Officials.
    • We are postponing all optional business travel.
    • Practicing “social distancing” in all circumstances including our own internal practices.

    I know you share our concerns for our families and co-workers. Please know we understand the importance of continuing to assist you with your marketing and PR needs. We have tremendous gratitude for our business relationship with you and will do everything humanly possible to keep your company at the forefront. 

    That said, at this moment in our nation’s history, we must put the physical and emotional health of our team, clients and vendors first. I will more than likely continue to come to my office daily, so I invite you to reach out to me directly if you have any questions or concerns. Join me in my prayers for our families, our businesses and our nation. 

    With Sincere Gratitude,
    Nicholas M. Pasculli
    President & CEO


  4. Celebrating 20 Years of Marketing Excellence

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    TMD Creative turns 20 this year! In the midst of all the industry events, conventions, and many, many projects, our team was able to celebrate this huge company milestone. For the past few months, our team has been revamping our own brand, taking a deep dive into the whys and hows of what truly sets us apart from other creative firms. We are a tight-knit, passionate crew of marketers, designers, programmers, artists and thinkers. Since 1999, we have found joy in partnering with businesses from all walks of life, from agriculture and finance to health care and technology. 2020 is surely a year to look forward to as we celebrate all that we have accomplished for our partners and clients. Look forward to a new website and collateral, special anniversary events, and behind-the-scenes footage of what makes our work shine.

    As we paused to celebrate 20 years in business, we reflected on the huge accomplishments we have made for our amazing clients. Since TMD’s start, our team has worked with some of the largest and most well-known companies in the fresh food and agriculture industries and many more around the world and various industries. For that, we want to thank each and every one of you, our clients, partners, and friends for all the great partnerships over the years. Our team has grown exponentially in just the past two years, by adding five new team members and expanding geographically into Sacramento. TMD has big plans for 2020. To begin, we want to celebrate our 20 years in business by hosting a party in our Salinas office. Look out for details in the near future, as we begin our 20th year!

  5. ‘Tis the Season for Digital Giving

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    Our communities would not be the same without the positive contributions our local nonprofits make. At the end of the year, many nonprofits in counties throughout the West Coast participate in year-end fundraising campaigns, allowing them to keep 100% of their donations.

    Our team developed and programmed a robust digital giving platform that allows Gives! campaigns in different counties to brand the look and feel of their site. Some counties place emphasis on certain features, so it was important that we developed a platform that is intuitive and flexible. The Gives! platform allows users to filter through nonprofit categories and donate to the causes they care about.

    We have programmed Gives! websites for numerous counties, including Monterey, Santa Cruz, Santa Barbara, and Colorado Springs. Our own community has already raised over $2 million for Monterey County nonprofits, and there are still over 30 days left to give. Happy Thanksgiving!

     

  6. PMA Foodservice 2019

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    Every year thousands of fresh produce professionals from across the country gather in Monterey for the PMA Foodservice trade show. Living up to its theme, Growing Appetites for Bold Ideas, this year’s show did not disappoint.

    Center for Growing Talent’s 5k Race

    From marketing executives and buyers, to chefs, influencers and thought leaders, this is definitely one of our favorite events as it draws a diverse crowd to our own backyard. One thing we all have in common? Our love for fresh fruits and vegetables, and respect for those dedicated to this industry.

    The week of the show was nothing short of eventful for the TMD team. This is the second year we participated in the Center for Growing Talent’s 5k Race. Not only did two of our team members walk away with medals, but it feels good to support an organization that is dedicated to the professional growth and future of emerging leaders in the fresh produce industry.

    Julie Criswell and Julia Perez of Ocean Mist Farms and Lindsey Little of TMD at the Women’s Fresh Perspectives Reception

    A few of our team members were also able to attend the Women’s Fresh Perspectives Reception, a fun event at the Monterey Marriott sponsored by the Idaho Potato Commission. While enjoying stunning views of the Monterey Bay on the 10th floor, we celebrated successes, sipped wine, connected with new faces, and chatted with old friends.

    On the day of the exhibition, we arrived at the newly remodeled Monterey Conference Center. We couldn’t help but overhear attendees praise Monterey for being the perfect location for such an event (we know we are extremely lucky to live here!). From jicama fish tacos and Japanese street corn, to fennel flowers and avocado popsicles, we ate our way through the show floor, tasting innovative dishes prepared by companies from across the country.

    TMD’s Founder & CEO, Nick Pasculli with host of Food Network’s Chopped, Ted Allen

    A weekend full of delicious food and great company in our beautiful Monterey Bay is time well spent. Our founder and CEO, Nick Pasculli, even had the opportunity to chat with Chopped host Ted Allen! It’s always an honor to gather with health-focused individuals at a show so close to home. This October you can find us in Anaheim for PMA Fresh Summit.

     

  7. Nick Pasculli Shares Web Design and SEO Tips at Cultivate’19

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    TMD Creative’s President and CEO Nick Pasculli headed northeast this past weekend to share insightful knowledge on web design and SEO at Cultivate’19, an annual conference and tradeshow hosted by AmericanHort in Columbus, Ohio. From nursery and greenhouse growers to interior plantscapers and florists, more than ten thousand attendees from across the world travelled to this premier event to connect with fellow professionals in the horticulture industry. 

    Now on it’s 90th year, Cultivate brings together industry experts and organizes more than 100 educational sessions and opportunities for growers, retailers, and more.

    “When I was approached by the team at AmericanHort to be a guest speaker, I was thrilled,” said Nick. “Sharing knowledge with an ecocentric community is time well spent.”

    Nick led two educational sessions — the first focused on performance-based web design, and how to utilize best practices in design and content creation to enhance the user’s experience and SEO.

    And how can you use Google to your advantage? The topics discussed in his second session focused on search engine marketing tactics that can increase your brand’s visibility in this powerhouse’s rankings.

    Attendees walked away from each of the sessions with actionable, yet simple, tactics to increase their digital presence and optimize their website design. Nick also shared his experiences in working in the horticulture industry and insight on new trends.

    “A key takeaway here was innovation.” Nick says. “Industry leaders, speakers and exhibitors presented innovative solutions to existing problems in horticulture and it was amazing to witness it all.”

    Stay tuned for more of TMD in horticulture. To see what our team is up to next follow us on Instagram and Facebook!

  8. TMD Creative Continues to Grow Its Team

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    The Salinas-based marketing and creative firm has welcomed two new members to its growing web and design teams. The TMD Creative team is excited to welcome Thalia Villalobos and Cristina Cachux, both graduates from CSUMB.

    Thalia joined TMD Creative’s web team as a web developer. She will work closely with the senior and lead web developers to help clients build beautiful websites that provide a pleasant experience for the user. Before joining TMD Creative, Thalia was an intern at New Relic, a San Francisco-based software analytics company where she created custom data feeds for clients and stylized the user interface to match the company’s brand.

    “I enjoy creating custom solutions from scratch – it’s like adding color to a blank canvas and creating beautiful art.” said Thalia. “I look forward to growing professionally and learning everything I can from everyone on the team.”

    Cristina joins TMD Creative’s design team from Marich Confectionery, a family-owned business in Hollister, Ca. She comes to TMD Creative with experience in print, web, and packaging design, as well as web development. She will work closely with both the web and design teams to design digital media.

    “I am excited to work on my two areas of expertise: web and design.” said Cristina. “Work in web and design is ever-evolving and never done, and I love the challenge of learning new ways to solve problems, while staying relevant in this industry.”

    Thalia and Cristina are two out of the four new employees TMD Creative has added to its team within the past year, as the firm approaches its 20th anniversary in October 2019.

    “As TMD Creative expands, I am delighted to welcome two talented, young ladies to our team. They bring a breadth of new, fresh ideas to TMD from their diverse backgrounds, and I am convinced that their unique skills will bring tremendous value to our clients.” said TMD’s President and CEO Nick Pasculli.

  9. Produce Industry Braces for Mexico Border Shutdown

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    In an effort to stop illegal immigration, President Trump threatened to shut down trade from Mexico last Friday, March 29th. Produce growers, shippers, wholesalers and retailers across North America are bracing for the impact this decision would have on our economy, a drastic measure that would disrupt the flow of food imports in the U.S. from Mexico.

    “You couldn’t pick a worse time of year because Mexico supplies virtually 100 percent of the avocados in the U.S. right now,” said Mission Produce CEO Steve Barnard, in an article from USA Today.

    Avocados, tomatoes, berries, peppers – some of our most favorite fruits and vegetables are imported from Mexico.

    Top Imports from Mexico (2017):

    Avocados: $2.3 billion

    Berries: $2 billion

    Tomatoes: $1.8 billion

    Peppers: $1 billion

    President Trump has not announced a deadline as to when this decision would be enforced; however it highlights the importance of agricultural literacy in our own communities. Where our food is grown, and how it gets to our stores is a process many Americans know little about. They experience food as an industrial product that doesn’t look much like the original animal or plant.

    Education is key in understanding the impact agriculture has on our own local economy. Did you know one in every four jobs in Monterey County is dependent on agriculture? Visit the Monterey County Farm Bureau for facts, resources, and opportunities to participate in local farming organizations.

     

     

  10. TMD Sponsors Fifth Annual Ag Tech Summit

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    TMD is proud to be a sponsor of the Fifth Annual Salinas Valley Ag Tech Summit. Hosted by Hartnell College’s Agriculture Business and Technology Institute in collaboration with the Monterey Bay Chapter of the California Association of Pest Control Advisers (CAPCA), the event will take place on Wednesday, March 28, 2018 from 8:00 am to 5:30 pm at Hartnell College’s Main Campus located at 411 Central Avenue, Salinas, CA.

    The event has been so successful that it has doubled in size every year. Our very own president, Nick Pasculli, is a member of the Ag Tech Summit Advisory Committee. He explains, “We have intentionally moved to the main campus to accommodate this growth and emphasize the connection of STEM and Agriculture as Hartnell prepares students to be leaders contributing to the creation and implementation of Ag tech solutions throughout the entire supply chain within a global agriculture marketplace.”

    Two educational tracks are specific to continuing education credit hours in the areas of laws and regulations, new technologies for pest management, aerial Ag tech, understanding bee behavior/vulnerability, increasing student interest in related Ag careers, and much more. A third educational track addresses overarching Ag technologies with respect to rural broadband, food safety, robotics and ergonomics, mechanization, and harvest assist technologies.

    In addition to the three educational tracks, the event will feature an all-day trade show and Ag tech product/service demonstrations. Included in the trade show will be the Monterey CAPCA’s booth featuring an internship and job portal for employers seeking new employees/interns and students seeking jobs or internships. A pitch competition room is also available for those with new Ag tech ideas and/or start-up companies looking for investors and implementers.

    Dr. Bob Whitaker of the Produce Marketing Association will lead off with the morning keynote presentation and Robert L. Gunther of United Fresh Produce Association will provide the afternoon keynote presentation.

    Admission to the event is free and includes a sponsored lunch. Growers, PCAs, CCAs, QALs, pilots, students, growers, and members of the Ag tech and software industries are encouraged to attend. Agriculture professionals with PCA, QAL or QAC certifications will receive ongoing education credits by the Department of Pesticide Regulation for attendance.

    Our team encourages you to join us, and register for the event here.