Berry People of Hollister, California approached us in 2017 for help with designing packaging for their new line of organic and conventional berries. Dedicated to their community of growers, buyers, and consumers, it was important that their values and fresh perspectives be reflected in their packaging.

Our designers came up with a colorful system that would distinguish each berry variety from the others. Taking inspiration from their tagline “Together, we grow”, we used colorful circles as a way of creating unity among important design elements, while staying compliant with North American produce labeling guidelines.