When the Organic Produce Summit decided to hold its inaugural convention and exhibition in July 2016, organizers had a major challenge on their hands. Though the organic movement was as popular as ever, the event itself was virtually unknown. Not only did organizers have to introduce people to the expo, but they also had to appeal to a diverse audience ranging from organic purists to companies just beginning to walk the organic walk.
To drum up excitement for the pioneering event, organizers turned to Salinas, Calif. marketing firm TMD Creative. “We had to come up with a strategy that would appeal to everyone,” says TMD Creative Founder Nicholas M. Pasculli. Their approach was as fresh and appealing as the industry they sought to describe.